Vilnius, Lithuania (2nd July 2024) The U.S. agricultural equipment manufacturer, operating for nearly six decades in the United States and over four decades in Europe (with European production since 2013), is expanding its sales and service network in Romania. Until now, K-Planter SRL was the sole distributor of Kinze products in the country, having joined the Kinze dealer network in 2018. To enhance the local farmers’ experience with Kinze agricultural products and boost sales in this potential market, local distributor K-Planter took actions to expand its sub-dealer network in Romania, allowing Kinze products to reach all corners of Romania.
One of the companies joining the Kinze Sales and Service network in Europe is Agro Interbrands SRL. Managed by Director Alexander Canache, Agro Interbrands has been selling various agricultural equipment in Romania since 2016. The company has signed a partnership agreement with K-Planter and will report to the current Kinze distributor in the country for Kinze product sales. SC Agro Interbrands SRL will be responsible for the sales and servicing of Kinze agricultural equipment in the northeastern region of Romania. In January, the new sub dealer visited the Kinze Europe factory in Lithuania, where they were introduced to the company’s products, history, and roots in the United States. “I am grateful for the opportunity to visit the Kinze Europe factory and meet the highly professional team. Our goal is to find the right planting solution that meets the expectations of Romanian farmers. The last few years have been very dry in the country, so I believe we need to look at no-till or mini-till planters to maintain quality agriculture. Kinze products have always been known as some of the highest quality and most efficient solutions,” shared Alexander Canache.
The second company joining the Kinze Sales and Service network in Romania is Dicor Land SRL. This company supplies agricultural machinery, parts, technical solutions, services, and financing needed for agricultural operations. DicorLand has been operating in Romania since 2013.
” This [agreement with K-Planter] became official at the AgriPlanta Fair 2024, where we gladly announced that this partnership will be useful for our Romanian farmers. We recommend the Kinze equipment to the DicorLand customers and farmers from all across the country because they stand out for the top quality, quick operation, efficiency and, why not, cost effectiveness. Visually, if you look at them, you understand that this is a top quality product. You don’t just buy this product for one, two or five years, it’s long-term.” says Ionut Podaru, Dicor Land Product Manager.
“Thrilled to welcome DicorLand as our new sub-dealer in Romania! Exciting times ahead for our team and customers! “says Andrius Pavilonis, Sales Director at Kinze Europe.
Jana Michalova, Director of K-Planter, distributor in Romania, highlights that this is a big step forward for Romanian farmers to find the right solution for their farms. This also will speed up service quality, improving the experience of existing and new customers when choosing Kinze agricultural machinery products.
“We are very happy to announce that we will have two new Kinze agricultural machinery sales representatives in Romania. The representatives will cover different regions of the country: Agro Interbrands will operate in the northeast region, while Dicor Land will be responsible for sales in the southwest region. With this step, we want Kinze machinery to be as close as possible to the end customers – the farmers. We aim for farmers and farm managers to be able to contact our new representatives in the regions they know for Kinze products and configurations.
To ensure our new representatives can help farmers choose the right solution for their farms, we have organized training sessions with the Kinze Europe specialist team at the Lithuanian factory. We aim for all information to be properly conveyed during the sales process so that farmers know they can find the right planting solution with Kinze.
As for K-Planter, we will continue to serve our existing clients and support them with service. However, if needed, existing K-Planter clients can also be served by our new representatives in the country,” says Jana Michalova, Director of K-Planter.
“Kinze Europe is very excited that our exclusive Romanian distributor K-Planter SRL continues to grow the Kinze dealer network in Romania. With the addition of Dicor Land and Agro Interbrands, Kinze will have localized representation and expertise in important agricultural regions, allowing farmers access to the most precise planters in the world,” says Brian McKown, Executive Vice President & Chief Operating Officer – Kinze U.S. | Director – Kinze Europe
The partnership agreements between K-Planter, SC Agro Interbrands, and Dicor Land were signed in the spring of 2024 and took effect immediately. Kinze Europe welcomes the new sub-dealers to the sales and service network and wishes them successful sales in the future.
More about Kinze Europe: Kinze Europe began operations in 2013, leveraging Kinze Manufacturing’s strong export performance in the past, aiming to reduce production burdens in the United States and have a second logistics point in Europe closer to existing and potential clients. The company operates under core values: integrity, innovation, excellence, customer focus, and mutual respect. The company manufactures and sells row crop planters, grain carts, and tillage equipment.
Contact information for K-Planter SRL: High-Tech Industry Park Craiova SRL, Calea București 325 C Craiova 200621 Romania | Phone: +40733933415 | kplanter.com
Contact information for SC Agro Interbrands SRL: Str. Radu Beligan 200 Filipești 607185 Romania | Phone: +40754228139 / +40754228433 | aib-europe.com
Contact information for Dicor Land SRL: DN65 Piatra Olt 235500 Romania | Phone: +40 753 137 357 | dicorland.ro
For further information, please contact:
Gary Newell
Senior Global Product Specialist
Eugenijus Kornyšovas
Digital Marketing Specialist
Marketing.Europe@Kinze.com
